Caller ID

A friend of mine recently sent me an apologetic email to give me a heads up that a “custom clothing” salesman would soon be calling me.  I immediately asked for his number so that I would know when not to answer my phone.

How many of your customers pick up when you call?

If that number is lower than you would like, the odds are high that the value you provide vs. the annoyance you’ve become is somehow out of balance.  It’s time to re-think your value and re-tool the way you convey it.

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