Free Agency

The NBA Free Agency period is in full swing. All eyes are on Lebron James, who is being courted by Miami, New York, and Chicago (among others). There is still a possibility that Lebron could stay in Cleveland, a smaller market, but for all intents and purposes, his hometown.

The debate on where he will go, and the decision he is faced with have left me to wonder:

  • Why does he want to leave?
  • What would make him stay?
  • Is his departure inevitable?
  • What could Cleveland have done to keep him from getting to this point in the first place?

    Is it all about money and rings? Maybe, but if so, Cleveland knows this as well as anyone and could have gotten creative to figure out how to keep this generation’s greatest player on the roster.

    Your customers are all free agents. Are you doing everything you can to keep them on your team?  Here’s a hint:  If you’re already at the free agency stage, it’s probably too late.



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