Vampire Fans

I can’t be the only one that is amazed by the wild success of the Twilight book/movie series. Not only have these works grossed hundreds of millions of dollars, they have also created a cottage industry that dominates retailers and distributors around the world.  You can’t walk into a Target or turn on the television without seeing some reference to the walking un-dead.

Of course, this happens in varying degrees all the time.  Think of the iPhone and iPad, Harry Potter, and Silly Bands.  Before that:  Crocs, the George Foreman Grill, and Razor Scooters.  Strong connections are made with consumers, who then become fans, and the fire spreads quickly.

You may be thinking to yourself that fanaticism like that doesn’t happen in your industry.  But perhaps what you really mean is that the creation of fans in your industry has never been done before.  And maybe that’s precisely why you should pursue it.

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One Response to “Vampire Fans”

  1. Your Garden Says:

    Vampire Fans…

    I found your entry interesting do I’ve added a Trackback to it on my weblog :)…

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