Obvious, but Brilliant

This week I stayed at a Hampton Inn in Greenville, SC.  My room was clean, comfortable, and well appointed. Recently, Hampton Inn began advertising their “clean and fresh bed” campaign: 

This idea falls squarely in the “ridiculously obvious, yet brilliant” category. Obvious because everybody knows how filthy hotel comforters are, but brilliant because nobody else bothers to clean them.

Everywhere you look, there are opportunities to improve the customer experience, opportunities to do something unique. And great payoffs await those that seize them.

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