Sometimes Now Is Better

Since childhood, we have been taught the virtue of delayed gratification.  We were encouraged to drop our allowance into a piggy bank, taught to save up for something we really wanted instead of wasting our money on trivial trinkets or short-term pleasures.  “Good things come to those who wait”, we were reminded.

This mindset has its merits;  it’s the reason we go to college after graduating from high school and the reason we eat dessert after dinner.  Waiting is admirable.  Waiting is good.

But sometimes, now is better.

  • Now is the time to cold call.
  • Now is the time to accept the promotion.
  • Now is the time to introduce yourself to the CFO.
  • Now is the time to fight for the business.

Because if you’re waiting for the right time, the right circumstances, for things to be perfect, that day may never come.  Today may be as good as it gets.

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