What would happen…

if, on your next coach class flight, you were:

  1. Greeted by a friendly flight attendant
  2. Provided a clean, sanitized seat
  3. Offered a hot towel
  4. Served a delicious sandwich
  5. Given a pair of headphones, and
  6. Shown a box-office movie

…all at no additional charge?

What would happen if you did the same thing to your customers?  And how much more would it cost?  Probably not much, when compared to the wide gap you would create between you and your competitors.

When everybody else zigs, maybe that’s when you should zag.

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