Table Stakes

Before you run off to change the world, it might make sense to take stock of what the baseline is in the world you’re changing.  Only when you know what the “table stakes” are (in other words, what’s the minimum effort or service level that’s required to even get into the game) in your chosen field of play, can you make a conscious decision to “up the ante”.

In the hotel industry, it might look something like this:

  • Internet Access
  • Hair Dryer
  • Cable/Satellite Television
  • Concierge Desk
  • Fitness Center
  • Pool
  • Daily Newspaper

Search yourself….can you check the boxes on all of the baseline requirements in your industry?  Do you meet these metrics consistently, or is there room for improvement?  Nobody cares if you put chocolates on the pillow if the wireless Internet access doesn’t work.  Deliver on the table stakes before moving up the stack.

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2 Responses to “Table Stakes”

  1. Mark Says:

    Be nimble….like in the case of Apollo 13, table stakes sometimes change and you have to get home with what is in the new box….be Creative in the gaps

  2. IntelligentSelling Says:

    Mark – you can be a guest blogger anytime you want man. You’ve forgotten more than I know.

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