Bad Business

There is such a thing as bad business.

You know in your heart who they are – customers or prospects that abuse their position and are never, ever satisfied.   They marginalize your value by pitting you against your competitors, leaving you with razor-thin margins.  To them, you are a commodity broker.  They refuse to recognize your value and therefore don’t appreciate what you bring to the table.

As hard as this is to consider, some customers aren’t worth it.  The B.S.-to-Income ratio is simply too high.

Fire these customers.  Tell them whatever you want; just get out.  The time and dignity you reclaim as a result will be more than worth it.


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