It Works Both Ways

Remember that client?  The one you dislike, because he’s hard to work with, never satisfied, always quick to berate you for your mistakes?  Yeah, him.  He’s the guy who doesn’t realize you catch more flies with honey than vinegar, and who you secretly hope that one day, the you-know-what is going to hit the fan so that you can slow play your response and teach him a lesson.

Well guess what?  It works both ways.  Somewhere out there is a customer with extra year-end budget money that absolutely must be spent before December 31st.  And if you’re the rep who’s inflexible, slow to respond, self-serving and dishonest, you’re in big trouble.

Because you’re fighting; against the clock and against your customer’s other options for that cash.  And even though his company has standardized on your product, your customer has a choice, and in return for having to put up with you the other 11 months of the year, just might be in the mood to teach you a lesson.

Don’t think it doesn’t happen.  If they want to get it done, they’ll get it done.


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