Archive for May, 2011

Stupid Ideas

May 24, 2011

My friend and former colleague, MJ, has a lot of stupid ideas.  Since I’ve known and worked with him, he’s consistently come up with the craziest, hair-brained schemes….most of which I chuckle at or dismiss, but some of which are insightful and brilliant.

And so when my buddy Chris showed me these Diesel Jean ads, it made me think of MJ, and appreciate his stupid ideas all the more.

Enjoy, and ask yourself:  Is smarter always better?

By the way, the rest of the ad campaign can can be found here:  Diesel \”Be Stupid\” Ads

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Why Wait?

May 13, 2011

You know what the problem with salespeople is?  We wait.

  • We wait for manufacturing to improve its processes and supplier pricing, so that our product costs will drop and make us more competitive.
  • We wait for marketing and sales management to come up with new campaigns that drive incremental demand.
  • We wait for product engineering to produce new solutions that leap-frog the status quo, providing us with first-mover advantage.

In short, we’ve outsourced innovation to other people in the organization, focusing solely on the execution  of someone else’s plan.

It shouldn’t be this way.  There are plenty of opportunities to innovate in our sphere of influence and control.  At every touchpoint along the Sales Cycle Continuum, there is always room for improvement or radical change….opportunities to improve the customer experience, drive more revenue, and ultimately put more money in our pockets – through innovations that we create.

You’ve got a choice to make:  Will you wait for someone else to create your success?  Or will you take the initiative, innovate, and control your own destiny?

The Lemon Law and the Collective Consciousness

May 6, 2011

The Federal Lemon Law was passed in 1975 to protect consumers against warranty fraud, most notably in auto sales.  To this day, car sales men and women still fight the stigma tied to their profession (anyone referred to as a “used car salesman” isn’t receiving a complement).

That was 36 years ago, and sadly, the collective consciousness of today is no better than it was back then.  We need our morality legislated like never before, because where there is money to be made between someone selling and someone buying, you will find rampant dishonesty and corruption.

For you and me, this is actually good news.  Because if you’re honest, reliable, and deal with integrity, you’ll find that customers will actually seek you out.  We’re that scarce.


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