Posts Tagged ‘relationship selling’

In Theory

February 22, 2011

In theory, you should win this deal.  Your product is newer, faster, cheaper, and comes in a cool new wrapper with a fancy logo.

In practice, though, you will lose.  You’ll lose because despite all of your product’s new features, people still buy from people they know, like, and trust…and while you were working your website, I was working on building relationships.

 

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